STORY BEHIND THE BRAND NAME
jaan is short for designer Ruta's grandmother's surname. the strong bond between the grandmother & her four daughters has always inspired her
"I grew up in a small town & was surrounded by their support throughout my childhood, so this name will always remind me of home & where I am from" - Ruta
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WHAT RUTA JAAN IS STANDING FOR?
don't wait for any occasion to wear the clothes that you love:
"I think that because of the complexity of the garment production process and the different resources used, all clothes should be worn without saving them. we often spend too much money and time on a couple of hours of festivities, and the clothes end up deep in the wardrobe afterward. what if our clothes were worn without any "special" occasions, but we could always feel special?" - Ruta
patterns can be your neutrals too:
"when I was looking for my personal style, I realized that geometric patterns could be the highlight of my wardrobe. I found that wearing small geometric prints with jeans or other basic pieces made me feel the most powerful. I don't yet know what magic patterns bring to me, but I want to invite you all to find it out together." - Ruta
